Role of WhatsApp in the Business Growth
Here are the main roles of WhatsApp to adopt for business growth as the best communication platform:

Leverage WhatsApp for customer communication
WhatsApp, instead of making a direct phone call, produces more than 40% response. No one likes calling from an unknown number, but they are more likely to respond to personal messages. When the business started using WhatsApp to communicate with customers, it realized that response and engagement increased.
Also, by using WhatsApp, there is an opportunity to be a little casual. For example, what should you do if you send an estimate to a prospect but don’t hear from them? You call them or send a follow-up email in formal language. However, if you send a short message on WhatsApp and ask about the situation, you may receive an immediate reply.

Build a great brand connection
Building good brand relationships with customers is a holy grail for many companies. WhatsApp delivers on that promise by providing a closed, personal environment for one-on-one communication with customers. With WhatsApp, companies can create a “business profile” and have their own fully branded business identity. It will allow us to provide you with details such as email addresses, phone numbers, social media links, store addresses, website URLs, and relevant business details and offers. More importantly, the WhatsApp Business Profile allows you to showcase your brand’s personality in your customer interactions. WhatsApp certifies all business accounts, and you can be sure you are not a fake.

Global engagement
As of early 2018, WhatsApp has become the number one messaging app in 104 regions. And some of them have a high smartphone penetration rate of 95%. This popularity is unrivaled in Latin America, Europe, Africa, and Asia. However, in China, WeChat tends to be preferred for business communication. In these regions, the spread of smartphones is accelerating the use of messaging apps as a channel suitable for commercial transactions. With its free user experience, WhatsApp has become the most popular app for personal and business conversations in less than ten years. To enter a more global market, you should add WhatsApp to your communication portfolio.

Catalogs and Collections
Another feature is the catalog. The catalog allows your company to introduce your goods so that people can easily browse and check out the products they are interested in and want to buy. With a catalog, you don’t have to send all the products, prices, and descriptions one by one as you did before. It is conveniently organized on the WhatsApp page, so you do not have to direct customers to the website.
For each item in the catalog, you can add information such as price, description, and product code. For customers, it’s much easier than asking for each item individually or navigating to the website from WhatsApp.
In October 2021, WhatsApp added a collection to make shopping even easier. Collections act as folders for grouping items in a business account. Users can quickly navigate to the category they are looking for without scrolling through the entire product list. Once a collection is added, you can change it as you would any item and keep the information up to date.

Closing Lines
People tend to ignore or even bypass communication if it reaches through a device or channel they don’t sense comfortable using. For a company, being bothered by internal communication channels can be a serious problem, both for employee satisfaction and for the efficient operation of key workflows, if you ask your employees not to adopt any new communication app which is uncomfortable for them.
But asked them to adopt that channel already being used in everyday life? It makes sense for companies to use WhatsApp as a communication tool since customers already have it and use it to communicate. WhatsApp is the ideal platform to provide a fast, secure, reliable, and conversational way for companies to reach their customers. We are here to provide you with all the business opportunities.