Role of WhatsApp in the Business Growth
Here are the main roles of WhatsApp to adopt for business growth as the best communication platform:

Leverage WhatsApp for customer communication
WhatsApp, instead of making a direct phone call, produces more than 40% response. No one likes calling from an unknown number, but they are more likely to respond to personal messages. When the business started using WhatsApp to communicate with customers, it realized that response and engagement increased.
Also, by using WhatsApp, there is an opportunity to be a little casual. For example, what should you do if you send an estimate to a prospect but don’t hear from them? You call them or send a follow-up email in formal language. However, if you send a short message on WhatsApp and ask about the situation, you may receive an immediate reply.

Build a great brand connection
Building good brand relationships with customers is a holy grail for many companies. WhatsApp delivers on that promise by providing a closed, personal environment for one-on-one communication with customers. With WhatsApp, companies can create a “business profile” and have their own fully branded business identity. It will allow us to provide you with details such as email addresses, phone numbers, social media links, store addresses, website URLs, and relevant business details and offers. More importantly, the WhatsApp Business Profile allows you to showcase your brand’s personality in your customer interactions. WhatsApp certifies all business accounts, and you can be sure you are not a fake.

Global engagement
As of early 2018, WhatsApp has become the number one messaging app in 104 regions. And some of them have a high smartphone penetration rate of 95%. This popularity is unrivaled in Latin America, Europe, Africa, and Asia. However, in China, WeChat tends to be preferred for business communication. In these regions, the spread of smartphones is accelerating the use of messaging apps as a channel suitable for commercial transactions. With its free user experience, WhatsApp has become the most popular app for personal and business conversations in less than ten years. To enter a more global market, you should add WhatsApp to your communication portfolio.

Catalogs and Collections
Another feature is the catalog. The catalog allows your company to introduce your goods so that people can easily browse and check out the products they are interested in and want to buy. With a catalog, you don’t have to send all the products, prices, and descriptions one by one as you did before. It is conveniently organized on the WhatsApp page, so you do not have to direct customers to the website.
For each item in the catalog, you can add information such as price, description, and product code. For customers, it’s much easier than asking for each item individually or navigating to the website from WhatsApp.
In October 2021, WhatsApp added a collection to make shopping even easier. Collections act as folders for grouping items in a business account. Users can quickly navigate to the category they are looking for without scrolling through the entire product list. Once a collection is added, you can change it as you would any item and keep the information up to date.

Closing Lines
People tend to ignore or even bypass communication if it reaches through a device or channel they don’t sense comfortable using. For a company, being bothered by internal communication channels can be a serious problem, both for employee satisfaction and for the efficient operation of key workflows, if you ask your employees not to adopt any new communication app which is uncomfortable for them.
But asked them to adopt that channel already being used in everyday life? It makes sense for companies to use WhatsApp as a communication tool since customers already have it and use it to communicate. WhatsApp is the ideal platform to provide a fast, secure, reliable, and conversational way for companies to reach their customers. We are here to provide you with all the business opportunities.

By installing antivirus software, you can protect 100% from viruses.
Antivirus software is essential because it can protect your device from countless types of malware and viruses. However, the fact that you have this software doesn’t mean that your terminal will be invincible. New viruses can’t stop from harming your device unless they do enough damage to get caught by the antivirus radar. Also, if the virus controls your device, there isn’t much you can do to improve it. Therefore, it is very important to listen to any warnings that the software may warn you not to access a particular website or download a particular program. Also, antivirus software doesn’t always protect you from hackers. The best defense against hackers is to use a firewall.

The number of bars determines the quality of service.
Have you ever detected when you’re in an occupied city or at a large concert that you can’t send a Snapchat to a friend or text to parents, even though there are multiple bars? A common myth is that the more bars there are, the better the service. But this is not exactly true. Regarding reception, the number of bars allows you to know the strength of the radio waves to the nearest mobile tower. But if you are in a congested site and thousands of people are trying to connect to the same tower, your reception could become unstable.

You are required to remove the USB safely
You must physically remove the USB by clicking the Safely Remove USB button on the taskbar. Otherwise, your data will get corrupted, or your changes won’t be saved.
Here, the debunking of this myth is that there is no problem to unpack without mercy unless you have read and written data to the USB drive. When you click the Safe Hardware Removal button, the OS will ensure no operational data is transferred and apply all changes. This confirmation is unnecessary because it is the maximum delay that can occur before changes in the USB are applied properly. So, if you wait just 0.5 seconds after making any changes, you can delete the USB drive freely without damaging your data.

This 0.5-second delay will only occur if the USB is set to the best performance on Windows. By default, Windows allows you to remove the USB immediately after transferring data or making changes.

In Incognito mode or Private Browsing, your information is kept secret.
Many people think they can completely anonymize their information with personal or private browsing. Using these modes simply prevents the history from being tracked. It is only useful if you don’t want people nearby to see what you’re doing with your laptop. On the other hand, the sites and Internet service providers you visit will still be able to access this information.

A degree in computer science is very important.
People who majored in history, art, and music and did not want to go back to school or go to university can do well in the world of technology. Many modern technicians are trained from various backgrounds through online training, classes, and boot camps. Technology employers are looking for skills, not degrees.
On the contrary, it is thought that working in the technical field requires a lot of experience. Many employers in the technical field focus on your skills and how you demonstrate them rather than how you look on paper.

Digital transformation drains a lot of the budget.
One of the most critical problems for many companies is the impact on budgets. Digital transformation is a challenge and often associated with large and expensive projects. However, it is more important to pay attention to how you spend money than how much you spend.
For example, cloud-based technologies and subscription-driven services are very useful in enabling digital transformation. These are affordable and can be leveraged by companies of all sizes without any funding. In fact, according to the Innovation Survey, only 10% of EMEA organizations feel that the biggest obstacle to digital transformation is the budget.

Closing Lines
Technology is hard to understand. For this reason, the technology industry has a universal myth that confuses consumers. By neglecting the seven common technology myths, you will better understand how your device works. And if anything is confusing, take the time to investigate. Technology has made it easy to access the information you need, including the computer you’re reading.

Google Calendar

Scheduling management tools are critical to the success of an executive assistant. The Google Calendar is a great app to watch everyone’s appointments, create event invitations with video conference links, and drag and drop appointments. It’s also directly accessible from Gmail, making it a particularly good tool for keeping track of your team’s schedule. Everything is available for free.

Ever Note

Evernote is a notepad app for most computers and mobile devices. Supports multiple media formats, including text, images, and audio. Evernote allows you to store, organize, store and retrieve your notes to a searchable location that is easily accessible. Evernote also supports document scanning and has a web clipper to store ad-free web pages. The app has collaboration capabilities that allow teams to access uploaded information and is integrated with apps such as Salesforce, Slack, and Microsoft Teams.

Google Drives

Keeping 1,000 versions of the same document or exchanging email attachments with colleagues may sound like a thing of the past, but it’s thanks to Google Drive.

Google’s file sharing service is one of the most useful tools for executive secretaries. You can create and share many files, from text documents to spreadsheets, and work with other company members and clients.

Key Features

• It’s stored in the cloud, so you don’t have to worry about losing your files.
• The file is automatically saved.
• You can also work offline.
• High safety
• You can easily share files with links and emails.
• Create and edit many types of files using Google documents, Google sheets, and google slides.

Slack

In the modern world, is there a technology executive who can survive without Slack? With the popular digital workspace platform and its mobile apps, you can connect your entire team, direct messaging, and team-wide updates anytime, anywhere. You can set up Executive Only Channels, Team Only Channels, and other group channels. You can also create topic-based channels, such as milestones to celebrate big achievements or random ones for fun. Slack will be equally fun and functional for you, your leader, and the entire team.

Microsoft Teams

Next up is Microsoft’s corporate chat app Teams. The number of daily active users of Teams has exceeded 44 million from 20 million in November 2019 and is part of the Office 365 suite app. In addition to messaging with colleagues, Teams also support video and audio calls. Employees can share and edit PowerPoint, Word documents, Excel spreadsheets, etc., and place the entire workflow under one roof.

Key Microsoft Teams Features

• Meeting with up to 250 participants
• Integrated with all Microsoft apps
• A mobile app is available.

Social Media Scheduling Tool

Small business executives understand the significance of social media in connecting with prospects and customers. However, frequent access to social media can be a waste of time. No one has “just a little bit” of access to social media sites and apps, and an hour later, they feel like they’re all right, and they’ve gone through a hole in social media.

Social media tools such as Buffer can help you schedule your posts to be posted on your preferred date and time without having to step into the actual social media site. You can also schedule up-front postings for a week or a month, and use these scheduling systems to promote your business when you need it, so you can grow your business without spending time on social media.

Verdict

Technology for small and medium businesses has grown exponentially over the last few years, making it easier for small business owners to improve their business.

Technology trends for small businesses show the increasing number of remote workplaces and the progress of technology paving the way for this shift in working environments. From office and automation tools to hardware standardization, there are technical solutions for almost any business need.